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The best version of you.

Doctors licensed in Japan, treatment matched to you, and an app that shows how it’s going.

What are we working on?

Get started How it works

ROHTO Pharmaceutical co-led our Series B

An example HealthOS profile: screens are for illustration. Your doctor decides your treatment.

01SmartMatchAnalysing

Usually plannedNo heart medicinesBlood pressure normalFirst time on treatmentWeekends, mostlyAbout 6 hours’ sleep3–4 drinks out Other medicinesCheckingHeartCheckingBlood pressureCheckingAllergiesChecking Tadalafil 20mgUp to 36 hoursBest fitTadalafil 5mgOne a dayBest fitSildenafil 50mgA few hoursBest fitVardenafil 20mg4 to 6 hoursBest fit

SmartMatch

Matched to you, not the average man.

Matched.

Step 1 of 4

Reading your answersChecking it suits youComparing 4 optionsBringing it togetherMatched to you

“Usually planned”Timing that fits planned nightsNo heart medicines, blood pressure normalNothing rules an option out“Weekends, mostly”A longer-lasting tablet comes out aheadFirst time on treatmentYour doctor confirms the dose on the callBest fit of 4 optionsReady for your doctor to review

02Your doctor

Then, a doctor licensed in Japan.

Your doctor will let you inYour doctor is ready

Already hasYour answersYour SmartMatchHealth checks

Join

Your doctor00:04

Noah is taking notes Answers and match reviewed Nothing rules it out As needed, for planned nights. Agreed.

Shared by your doctor

Tadalafil 20mgPrescribed for youRx

Consult done On its way At your door, in a plain box HealthOS starts your score

A prescription is day one. We’re in it for every day after.

03HealthOS

HealthOS.

Your progress, in numbers. Not a guess.

One score.

From 0 to 100. How it’s really going.

Three parts.

Results. Rhythm. Comfort.

A milestone that’s yours.

Reliable, most times. About 3 weeks away.

Moves to get you there.

Staring at your score won’t move it. Moves will.

And it moves.

Do one. Watch your score go up.

62Results

83Rhythm

73Comfort

Your milestone · ~3 weeksReliable, most times

Next move Take it an hour ahead

Results +3–4

04Ask Noah

Ask Noah.
Even at 2 am.

Screens are for illustration. General guidance, not a diagnosis: anything clinical goes to your doctor.

05All in one

All of it.One Noah.

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On the web

Doctors licensed in JapanFree consult, video firstFree, plain-box delivery30-day money-back guarantee

Partner

Part of Japanese healthsince 1899.Now behind us.

ROHTO Pharmaceutical (TSE: 4527) and Monk’s Hill Ventures co-led the Series B of Ordinary Folk, the company behind Noah. Our collaboration with ROHTO starts with hair health: their expertise in Japanese pharmaceuticals and OTC medicines, with our understanding of each patient, for care and products that fit people better.

Read the announcement

1899Founded
TSEPrimeListed
OsakaHead office

ROHTO Pharmaceutical is an investor in Ordinary Folk, the company behind Noah. Consultations and prescriptions are by doctors; ROHTO doesn’t recommend any treatment or medicine.

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